Operating system advocacy is the practice of attempting to increase the awareness and improve the perception of a computer operating system. The motivation behind this may be to increase the number of users of a system, to assert the superiority of one choice over another or out of brand loyalty, pride in an operating system's abilities, or, with open source operating systems, political or philosophical reasons, or to persuade software vendors to port specific applications or device drivers to the computing platform. It is generally done in support of increasing network effects for the platform. Operating system advocacy can vary widely in tone and form, from seriously studied and researched comparisons to heated debates on mailing lists and other forums. Advocates are often normal users who devote their spare time to advocacy of their operating system of choice. Many have a deep and abiding interest in the use, design, and construction of operating systems and an emotional investment in their favorite operating system. One specific example is known as platform evangelism. Operating system advocacy can be compared to advocacy in other fields, particularly browser, editor wars, programming languages, and video game consoles, as well as the "Ford vs. Chevy" and similar debates in car culture.
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